Cold Emailing and Mass Email Marketing campaigns can be a great part of an overall marketing plan for your VO business, but the job isn’t done after hitting “Send”. In order to create an efficient and effective marketing system, and to properly channel leads and prospects through your marketing pipeline, there are a few more steps you should consider after firing off that email. In this post, we’ll take a look at some ways to store the details of your email marketing efforts, keep track of interested leads and stay on their radar, and engage with them through social media.
As with many other industries, the internet ushered in some big changes to the world of voiceover, with one of the biggest being the emergence of Online Casting Sites, also known as P2P (Pay-to-Play) sites. While there are varying opinions of these types of sites, the fact remains that they are an incredibly valid source of VO work and are something that should at least be explored, if not adamantly pursued by voiceover talent. While you could simply type up a quick bio, upload a photo and your demo, and hope for the best - there are a few things you can do to take your profiles on these sites further, and increase your visibility and chances for success. Let’s take a look at what they are.
Every Voice-Over audition you do has a number of different elements that contribute to its strength, as well as its potential to land you the job. By knowing which of these elements are most important to those casting the project, you can make sure you focus your energy on the areas of your audition that matter the most. Let's take a look at the 5 main components of a Voice-Over Audition, in order of importance from most to least, as well as how to optimize each one.
When you send off an audition for a job, are you sure it's your best? Better yet, are you sure it's giving you your best shot at landing the gig?
As VO Talent, we've all been there - a great job posting comes your way and you think you're perfect for it. You pre-read the script a few times and then step in front of the mic to record your audition. After you've recorded and edited your audio, you send it off and hope for the best.
But maybe you skipped a few steps, maybe there's still a couple of things you can do to make sure you nailed the audition. Here's 3 ways you can double check your auditions after recording and editing them, to make sure you're putting your best foot forward.
Professional audio quality in a voice-over dictates that it should sound clean, clear, and most importantly - free of background noise.
But for most freelance VO Talent working out of a home studio, the environment they record in may not provide such audio quality right off the bat. While you should always address issues with your audio quality at the source, there are some steps you can take to further reduce background noise in your audio during the editing and post-production stage.
As a VO Talent and Self-Marketer, you may know the types of places you should be reaching out to in hopes of landing work (Video Production Companies, Animation Studios, E-Learning Companies, etc...) But do you know who the best people are to contact at these companies?
Sometimes you may find a number of contacts listed on the website for a potential lead, and you don't want to send a mass email to a bunch of people at the company all at once, but you also want to be sure you make contact with the person most likely to hire you for a gig.
In this post, let's take a look at the 5 types of people you should be looking to contact when marketing yourself as a VO Talent, in order of likeliness to be the person handling voice-over at the company, and thus, the best one to contact.