Cold Emailing and Mass Email Marketing campaigns can be a great part of an overall marketing plan for your VO business, but the job isn’t done after hitting “Send”. In order to create an efficient and effective marketing system, and to properly channel leads and prospects through your marketing pipeline, there are a few more steps you should consider after firing off that email. In this post, we’ll take a look at some ways to store the details of your email marketing efforts, keep track of interested leads and stay on their radar, and engage with them through social media.
As with many other industries, the internet ushered in some big changes to the world of voiceover, with one of the biggest being the emergence of Online Casting Sites, also known as P2P (Pay-to-Play) sites. While there are varying opinions of these types of sites, the fact remains that they are an incredibly valid source of VO work and are something that should at least be explored, if not adamantly pursued by voiceover talent. While you could simply type up a quick bio, upload a photo and your demo, and hope for the best - there are a few things you can do to take your profiles on these sites further, and increase your visibility and chances for success. Let’s take a look at what they are.
It’s becoming more and more common for clients to request talent with “live directed session” capabilities. This means that instead of getting a script, recording the project, and sending the files off to the client, they instead will be listening in while you record and will be “virtually” in the booth with you. Fortunately, the internet and advances in technology have made it increasingly easier to set these sorts of sessions up, and you can even do so with some free options. Let’s dig in to a little more detail about live sessions, and then look at 3 free options to set them up - A Phone Call, Skype, and Source Connect NOW, along with the pros and cons of each. There are also some handy step-by-step guides along with screenshots included in the resource package, which you can download at the bottom the post.
As a professional voice-over talent, you are an entrepreneur and a business person. As such, it is essential that you are efficient with both your time and energy in order to maximize results for your business. Let's take a look at some popular productivity techniques utilized by entrepreneurs and professionals in all industries, and explore some methods we can use to apply them specifically to our business as a voice-over talent.
Reaching out to new prospects as part of your marketing efforts as a voice-over talent, whether through auditions, emails, phone calls, or some other method is a crucial part of growing your client base. But following up with these leads and clients is almost as crucial as making that initial contact, and it's importance is often overlooked.
In this post, we'll look at different situations where follow ups are warranted, as well as how and when to do so.