Cold Emailing and Mass Email Marketing campaigns can be a great part of an overall marketing plan for your VO business, but the job isn’t done after hitting “Send”. In order to create an efficient and effective marketing system, and to properly channel leads and prospects through your marketing pipeline, there are a few more steps you should consider after firing off that email. In this post, we’ll take a look at some ways to store the details of your email marketing efforts, keep track of interested leads and stay on their radar, and engage with them through social media.
It’s becoming more and more common for clients to request talent with “live directed session” capabilities. This means that instead of getting a script, recording the project, and sending the files off to the client, they instead will be listening in while you record and will be “virtually” in the booth with you. Fortunately, the internet and advances in technology have made it increasingly easier to set these sorts of sessions up, and you can even do so with some free options. Let’s dig in to a little more detail about live sessions, and then look at 3 free options to set them up - A Phone Call, Skype, and Source Connect NOW, along with the pros and cons of each. There are also some handy step-by-step guides along with screenshots included in the resource package, which you can download at the bottom the post.
As a professional voice-over talent, you are an entrepreneur and a business person. As such, it is essential that you are efficient with both your time and energy in order to maximize results for your business. Let's take a look at some popular productivity techniques utilized by entrepreneurs and professionals in all industries, and explore some methods we can use to apply them specifically to our business as a voice-over talent.
Professional audio quality in a voice-over dictates that it should sound clean, clear, and most importantly - free of background noise.
But for most freelance VO Talent working out of a home studio, the environment they record in may not provide such audio quality right off the bat. While you should always address issues with your audio quality at the source, there are some steps you can take to further reduce background noise in your audio during the editing and post-production stage.
If you regularly audition for jobs on P2P and Casting sites, then chances are you've come across more than a few job postings that feel "incomplete".
The client will list some details about their project - the budget, deadlines, etc... but they seem to gloss over what many would say is the most important piece of information - the direction! When the job posting fails to give any detail on the type of voice they are seeking besides "Male" or "Female" - there are still a few things you can do to gain a sense of what they are looking for and deliver a competitive audition.
As a VO Talent and Self-Marketer, you may know the types of places you should be reaching out to in hopes of landing work (Video Production Companies, Animation Studios, E-Learning Companies, etc...) But do you know who the best people are to contact at these companies?
Sometimes you may find a number of contacts listed on the website for a potential lead, and you don't want to send a mass email to a bunch of people at the company all at once, but you also want to be sure you make contact with the person most likely to hire you for a gig.
In this post, let's take a look at the 5 types of people you should be looking to contact when marketing yourself as a VO Talent, in order of likeliness to be the person handling voice-over at the company, and thus, the best one to contact.