Cold Emailing and Mass Email Marketing campaigns can be a great part of an overall marketing plan for your VO business, but the job isn’t done after hitting “Send”. In order to create an efficient and effective marketing system, and to properly channel leads and prospects through your marketing pipeline, there are a few more steps you should consider after firing off that email. In this post, we’ll take a look at some ways to store the details of your email marketing efforts, keep track of interested leads and stay on their radar, and engage with them through social media.
As with many other industries, the internet ushered in some big changes to the world of voiceover, with one of the biggest being the emergence of Online Casting Sites, also known as P2P (Pay-to-Play) sites. While there are varying opinions of these types of sites, the fact remains that they are an incredibly valid source of VO work and are something that should at least be explored, if not adamantly pursued by voiceover talent. While you could simply type up a quick bio, upload a photo and your demo, and hope for the best - there are a few things you can do to take your profiles on these sites further, and increase your visibility and chances for success. Let’s take a look at what they are.
It’s becoming more and more common for clients to request talent with “live directed session” capabilities. This means that instead of getting a script, recording the project, and sending the files off to the client, they instead will be listening in while you record and will be “virtually” in the booth with you. Fortunately, the internet and advances in technology have made it increasingly easier to set these sorts of sessions up, and you can even do so with some free options. Let’s dig in to a little more detail about live sessions, and then look at 3 free options to set them up - A Phone Call, Skype, and Source Connect NOW, along with the pros and cons of each. There are also some handy step-by-step guides along with screenshots included in the resource package, which you can download at the bottom the post.
As a professional voice-over talent, you are an entrepreneur and a business person. As such, it is essential that you are efficient with both your time and energy in order to maximize results for your business. Let's take a look at some popular productivity techniques utilized by entrepreneurs and professionals in all industries, and explore some methods we can use to apply them specifically to our business as a voice-over talent.
Reaching out to new prospects as part of your marketing efforts as a voice-over talent, whether through auditions, emails, phone calls, or some other method is a crucial part of growing your client base. But following up with these leads and clients is almost as crucial as making that initial contact, and it's importance is often overlooked.
In this post, we'll look at different situations where follow ups are warranted, as well as how and when to do so.
Just like athletes, musicians, and other professionals take time to warm up before they perform or compete, so must a voice talent in order to ensure his or her voice is ready to be at its best. In this post, we'll look at 7 different exercises you can use to warm up your voice along with Audio Examples of each, as well as some tips and strategies for how to use them.
At the beginning of your VO career, it can be hard to swallow the fact that you may have to shell out considerable money for studio equipment, before you even know if you'll be profitable as a voice-over talent. In this post, we'll take a look at a very low budget recording setup, that costs less than $300 ($277 to be exact), and the results we can achieve with it, including audio examples, as well as highlight the most important factors that determine the quality of the audio you produce from your studio.
Every Voice-Over audition you do has a number of different elements that contribute to its strength, as well as its potential to land you the job. By knowing which of these elements are most important to those casting the project, you can make sure you focus your energy on the areas of your audition that matter the most. Let's take a look at the 5 main components of a Voice-Over Audition, in order of importance from most to least, as well as how to optimize each one.
When you send off an audition for a job, are you sure it's your best? Better yet, are you sure it's giving you your best shot at landing the gig?
As VO Talent, we've all been there - a great job posting comes your way and you think you're perfect for it. You pre-read the script a few times and then step in front of the mic to record your audition. After you've recorded and edited your audio, you send it off and hope for the best.
But maybe you skipped a few steps, maybe there's still a couple of things you can do to make sure you nailed the audition. Here's 3 ways you can double check your auditions after recording and editing them, to make sure you're putting your best foot forward.
Professional audio quality in a voice-over dictates that it should sound clean, clear, and most importantly - free of background noise.
But for most freelance VO Talent working out of a home studio, the environment they record in may not provide such audio quality right off the bat. While you should always address issues with your audio quality at the source, there are some steps you can take to further reduce background noise in your audio during the editing and post-production stage.
If you regularly audition for jobs on P2P and Casting sites, then chances are you've come across more than a few job postings that feel "incomplete".
The client will list some details about their project - the budget, deadlines, etc... but they seem to gloss over what many would say is the most important piece of information - the direction! When the job posting fails to give any detail on the type of voice they are seeking besides "Male" or "Female" - there are still a few things you can do to gain a sense of what they are looking for and deliver a competitive audition.
If you've been recording voice-overs for any length of time, there's no doubt you've encountered "Mouth Noise" on some of your recordings.
While it's often preferable to treat these issues at the source during your performance, there is still hope if some sneaky "clicks" or "pops" make their way into that perfect take - you can remove them during the editing process.
The 2 main ways to fix these issues during the editing stage, are what I call the "Deletion Method" and the "Waveform Editing Method" and today, we'll take a look at how to perform both.
As a VO Talent and Self-Marketer, you may know the types of places you should be reaching out to in hopes of landing work (Video Production Companies, Animation Studios, E-Learning Companies, etc...) But do you know who the best people are to contact at these companies?
Sometimes you may find a number of contacts listed on the website for a potential lead, and you don't want to send a mass email to a bunch of people at the company all at once, but you also want to be sure you make contact with the person most likely to hire you for a gig.
In this post, let's take a look at the 5 types of people you should be looking to contact when marketing yourself as a VO Talent, in order of likeliness to be the person handling voice-over at the company, and thus, the best one to contact.