Voice-Over Business

Email Marketing - What’s Next After You Hit “Send”

Email Marketing - What’s Next After You Hit “Send”

Cold Emailing and Mass Email Marketing campaigns can be a great part of an overall marketing plan for your VO business, but the job isn’t done after hitting “Send”. In order to create an efficient and effective marketing system, and to properly channel leads and prospects through your marketing pipeline, there are a few more steps you should consider after firing off that email. In this post, we’ll take a look at some ways to store the details of your email marketing efforts, keep track of interested leads and stay on their radar, and engage with them through social media.

Optimizing P2P Voiceover Casting Site Profiles

Optimizing P2P Voiceover Casting Site Profiles

As with many other industries, the internet ushered in some big changes to the world of voiceover, with one of the biggest being the emergence of Online Casting Sites, also known as P2P (Pay-to-Play) sites. While there are varying opinions of these types of sites, the fact remains that they are an incredibly valid source of VO work and are something that should at least be explored, if not adamantly pursued by voiceover talent. While you could simply type up a quick bio, upload a photo and your demo, and hope for the best - there are a few things you can do to take your profiles on these sites further, and increase your visibility and chances for success. Let’s take a look at what they are.

Live Directed Sessions: 3 Free Ways to Do Them

Live Directed Sessions: 3 Free Ways to Do Them

It’s becoming more and more common for clients to request talent with “live directed session” capabilities. This means that instead of getting a script, recording the project, and sending the files off to the client, they instead will be listening in while you record and will be “virtually” in the booth with you. Fortunately, the internet and advances in technology have made it increasingly easier to set these sorts of sessions up, and you can even do so with some free options. Let’s dig in to a little more detail about live sessions, and then look at 3 free options to set them up - A Phone Call, Skype, and Source Connect NOW, along with the pros and cons of each. There are also some handy step-by-step guides along with screenshots included in the resource package, which you can download at the bottom the post.

Productivity and the Voice-Over Talent: Applying Common Productivity Techniques to your VO Business

Productivity and the Voice-Over Talent: Applying Common Productivity Techniques to your VO Business

As a professional voice-over talent, you are an entrepreneur and a business person. As such, it is essential that you are efficient with both your time and energy in order to maximize results for your business.  Let's take a look at some popular productivity techniques utilized by entrepreneurs and professionals in all industries, and explore some methods we can use to apply them specifically to our business as a voice-over talent.

Follow ups: Why, When, and How

Follow ups: Why, When, and How

Reaching out to new prospects as part of your marketing efforts as a voice-over talent, whether through auditions, emails, phone calls, or some other method is a crucial part of growing your client base. But following up with these leads and clients is almost as crucial as making that initial contact, and it's importance is often overlooked.

In this post, we'll look at different situations where follow ups are warranted, as well as how and when to do so. 

Bootstrapping a Career in VO: Start Where you Are, Grow as you Go

Bootstrapping a Career in VO: Start Where you Are, Grow as you Go

If you're interested in pursuing a career as a VO Talent, it can be tempting to be a perfectionist and want to have everything just right before you get yourself out there and start looking for work. It can also be daunting and confusing to even know where to begin.

The VO Annual Checkup: What to Review to Keep your Business Running Smoothly

The VO Annual Checkup: What to Review to Keep your Business Running Smoothly

Just like you go to see your doctor every year for an annual checkup to ensure your health is in top form, there are certain aspects of your VO business that you need to review every year as well to keep things running smoothly.

My VO Story and What You Can Expect From This Blog

My VO Story and What You Can Expect From This Blog

Hey!

If you're reading this post, then chances are you're planning to become, or already are a working voice-over talent. If so, you're in the right place! Let me tell you a little about how I got my start as a VO Talent and how I hope to help others along their VO Journey through this Blog.