Cold Emailing and Mass Email Marketing campaigns can be a great part of an overall marketing plan for your VO business, but the job isn’t done after hitting “Send”. In order to create an efficient and effective marketing system, and to properly channel leads and prospects through your marketing pipeline, there are a few more steps you should consider after firing off that email. In this post, we’ll take a look at some ways to store the details of your email marketing efforts, keep track of interested leads and stay on their radar, and engage with them through social media.
As a professional voice-over talent, you are an entrepreneur and a business person. As such, it is essential that you are efficient with both your time and energy in order to maximize results for your business. Let's take a look at some popular productivity techniques utilized by entrepreneurs and professionals in all industries, and explore some methods we can use to apply them specifically to our business as a voice-over talent.
Reaching out to new prospects as part of your marketing efforts as a voice-over talent, whether through auditions, emails, phone calls, or some other method is a crucial part of growing your client base. But following up with these leads and clients is almost as crucial as making that initial contact, and it's importance is often overlooked.
In this post, we'll look at different situations where follow ups are warranted, as well as how and when to do so.