VO Training

Email Marketing - What’s Next After You Hit “Send”

Email Marketing - What’s Next After You Hit “Send”

Cold Emailing and Mass Email Marketing campaigns can be a great part of an overall marketing plan for your VO business, but the job isn’t done after hitting “Send”. In order to create an efficient and effective marketing system, and to properly channel leads and prospects through your marketing pipeline, there are a few more steps you should consider after firing off that email. In this post, we’ll take a look at some ways to store the details of your email marketing efforts, keep track of interested leads and stay on their radar, and engage with them through social media.

Productivity and the Voice-Over Talent: Applying Common Productivity Techniques to your VO Business

Productivity and the Voice-Over Talent: Applying Common Productivity Techniques to your VO Business

As a professional voice-over talent, you are an entrepreneur and a business person. As such, it is essential that you are efficient with both your time and energy in order to maximize results for your business.  Let's take a look at some popular productivity techniques utilized by entrepreneurs and professionals in all industries, and explore some methods we can use to apply them specifically to our business as a voice-over talent.

Case Study: A Low Budget Voice-Over Recording Setup

Case Study: A Low Budget Voice-Over Recording Setup

At the beginning of your VO career, it can be hard to swallow the fact that you may have to shell out considerable money for studio equipment, before you even know if you'll be profitable as a voice-over talent. In this post, we'll take a look at a very low budget recording setup, that costs less than $300 ($277 to be exact), and the results we can achieve with it, including audio examples, as well as highlight the most important factors that determine the quality of the audio you produce from your studio.

The 5 Elements of a Winning Voice Over Audition

The 5 Elements of a Winning Voice Over Audition

Every Voice-Over audition you do has a number of different elements that contribute to its strength, as well as its potential to land you the job. By knowing which of these elements are most important to those casting the project, you can make sure you focus your energy on the areas of your audition that matter the most. Let's take a look at the 5 main components of a Voice-Over Audition, in order of importance from most to least, as well as how to optimize each one.

Email Marketing for Voice-Over Talent

Email Marketing for Voice-Over Talent

Marketing is often one of the most intimidating and confusing aspects of running your own business as a voice-over talent, but also one of the most essential. There are many ways to do so, and one that can be extremely beneficial to your business is email marketing.

The VO Annual Checkup: What to Review to Keep your Business Running Smoothly

The VO Annual Checkup: What to Review to Keep your Business Running Smoothly

Just like you go to see your doctor every year for an annual checkup to ensure your health is in top form, there are certain aspects of your VO business that you need to review every year as well to keep things running smoothly.